Marketing Term Paper Topics

Marketing Term Paper Topics The writing skills of students vary from excellent writing skills to no writing skills at all. Unfortunately not every professor involved in grading academic papers understands that he is grading students knowledge on the subject and not his/her writing skills. In order to get a good grade these days you have to have both: knowledge on the subject and writing skills. All students who have had marketing as a course and have studied all the marketing ideas – know that in order to pass the course you have to be able to carry out all the knowledge as well as incorporate something new, the product of your own thinking and your own ideas. When writing a marketing term paper – you have to make sure that the information you want to include in your paper is relevant. The hardship of writing a marketing term paper is that this science is relatively new. This means that it is constantly improving itself, and the things people have been learning 10 years ago greatly differs from the things you study now. That is why you should be aware, that some sources you may want to use can be old enough to be considered irrelevant. When writing a marketing term paper you have to choose a good marketing term paper topic. Such marketing term paper can be very tricky, as you will need to put enough effort to write a good paper on a specific marketing term paper topic, and if you choose a weak marketing term paper topic – your professor may perceive that you are lazy and do not want to write something interesting and rather write something easy.   On the other hand – you may stumble upon the problem, that there is not enough information for you to complete the paper on the marketing term paper topic which you have already started. In order to avoid that – you have to plan your marketing term paper, and make sure that you have enough information on the marketing term paper topics you are about to write. Basically, the thing which value all professors is the credibility of your information. If you use really credible book, journals, and publications – you will show your professor, that you trust the experience of a generally approved professional in marketing; hence you treasure the experience of your professor. A very big issue in writing term papers in Marketing is plagiarism. Since there are a lot of works, where you gather the information for your marketing term paper topics there are a lot of works that need to be cited and referenced. When using any source of information – always write down exact reference, as without it – your paper will be perceived as a plagiarized one. CustomWritings.com can easily help you with your marketing term paper topics. If you need assistance in writing an excellent marketing term paper you can simply turn to CustomWritings.com for help and we will be honored to help you with this assignment. The staff at our company consists of professional writers, who write for a living. All of them either are or were students and know all the little aspects of writing a marketing term paper. We can help you with every stage of your marketing term paper. Here is a top of marketing term paper topics: 1. Importance of innovation in marketing 2. Bank marketing 3. Marketing Research and Strategy 4. E-Marketing Becoming More Effective in the Pharmaceutical Industry 5. Should MNCs standardise or adapt their marketing strategy in Chinese Asian markets? 6. Internet Marketing 7. Marketing and promotion 8. Applied Managerial Marketing 9. International marketing 10. Marketing in the Digital Age 11. Business Marketing in Accounting 12. Marketing Principles 13. Barriers in Marketing 14. How to maintain profitable marketing during uncertain environmental conditions 15. Factors of the macro marketing environment 16. The Role of the Marketing Manager 17. Marketing is the major factor in the success of any business 18. Domain of Relationship Marketing 19. Hispanics and direct marketing advertising 20. Public Relations Role In Integrated Marketing Communication 21. Marketing theory 22. Marketing orientation 23. Marketing Research for Personal Computer in North America 24. Experience Marketing 25. Relationship Marketing 26. Marketing activities of Coca-Cola 27. Levis marketing strategy 28. Marketing strategy of Pepsi 29. Marketing Mix 30. Marketing: Amazon.com

A Brief Guide to Modernization Theory

A Brief Guide to Modernization Theory Modernization theory emerged in the 1950s as an explanation of how the industrial societies of North America and Western Europe developed. The theory argues that societies develop in fairly predictable stages through which they become increasingly complex. Development depends primarily on the importation of technology as well as a number of other political and social changes believed to come about as a result. Overview of Modernization Theory Social scientists, primarily of white European descent, formulated modernization theory during the mid-twentieth century. Reflecting on a few hundred years of history in North America and Western Europe, and taking a positive view of the changes observed during that time, they developed a theory that explains that modernization is a process that involves industrialization, urbanization, rationalization, bureaucracy, mass consumption, and the adoption of democracy. During this process, pre-modern or traditional societies evolve into the contemporary Western societies that we know today. Modernization theory holds that this process involves  increased availability and levels of formal schooling, and the development of mass media, both of which are thought to foster democratic political institutions. Through the process of modernization transportation and communication become increasingly sophisticated and accessible, populations become more urban and mobile, and the extended family declines in importance. Simultaneously, the importance of the individual in economic and social life increases and intensifies. Organizations become bureaucratic as the  division of labor  within society grows more complex, and as it is a process rooted in scientific and technological rationality,  religion declines in public life. Lastly, cash-driven markets take over as the primary mechanism through which goods and services are exchanged. As it is a theory conceptualized by Western social scientists, it is also one with a capitalist economy at its center. Cemented as valid within Western academia, modernization theory has long been used as a justification for implementing the same kinds of processes and structures in places all over the world that are considered under- or undeveloped as compared with Western societies. At its core are the assumptions that scientific progress, technological development and rationality, mobility, and economic growth are good things and are to be constantly aimed for. Critiques of Modernization Theory Modernization theory has had its critics from the start. Many scholars, often people of color and those from non-Western nations, have pointed out over the years that modernization theory fails to account for the way Western reliance on colonization, slave labor, and theft of land and resources provided the wealth and material resources necessary for the pace and scale of development in the West (see postcolonial theory for extensive discussions of this). It cannot be replicated in other places because of this, and it  should not  be replicated in this way. Others, like critical theorists including members of the Frankfurt School, have pointed out that Western modernization is premised on the extreme exploitation of workers within the capitalist system, and that the toll of modernization on social relations has been great, leading to widespread social alienation, a loss of community, and unhappiness. Still, others critique modernization theory for failing to account for the unsustainable nature of the project, in an environmental sense, and point out that pre-modern, traditional, and indigenous cultures typically had much more environmentally conscious and symbiotic relationships between people and the planet. Some point out that elements and values of traditional life need not be completely erased in order to achieve a modern society​ and point to Japan as an example.