Customer Buying Behavior Essays

Customer Buying Behavior Essays Customer Buying Behavior Essay Customer Buying Behavior Essay Click vs. Brick (1 page limit: use approximate space provided) |Name: | | |Student Number: | | |Tutorial day and time: | | List the products that you have searched for information online in the past 12 months and BOLD those you actually bought online. |Sports outfits (Real Madrid Football Club Away Kit) | |Play Station video games Pre-Orders (Fifa 14, GTAV, Batman Arkham Origins) | |Furniture (Office Chair) | |Mobile phone devices (iPhone 5 and Samsung S4) | |What other product categories are often bought online? |Entertainment Products such as Movies and Musical CDs/DVDs | |Air Passage such as Tickets and frequent flyers Miles | |Books and Textbooks such as Amazon. com | |Health and Diet Products such as Protein Concentrate and diet formulas | |Musical Instruments such as Guitars and Drums | |List the characteristics that make a product more suitable to online purchasing? |For products that are NOT available in stores nearby or in the same country. | |The discounted prices and promotions for online purchasing | |On line facilities that allows the consumer to search and compare the product’s attributes and prices against similar products | |Save time and the convenience of making or changing orders, and the returning or refunding policies | |The online purchasing is best suitable for Software products that allows the consumer for a trail period prior to purchasing the actual license | |List the potential advantages of online (vs offline) purchasing to an individual? |Discounted prices and promotions | |Doing shopping on consumers own time and convenience (24 hours service at any place and from a computer or mobile) | |Faster way to find t he suitable and best product on line rather than window shopping in Malls | |Allowing the person to take his/her own time to make a decision and talk to friends and read reviews or testimonials and compare against similar | |products | |Consumers receive alerts and information about new publications, promotions, releases, and Sale via Mobile text messages, or emails | |Avoid cross selling and persuasion from sales people and talking consumers into buying new products or unneeded accessories | |What characteristics (demographic and psychographic) make a person more likely to buy online vs offline? | |Such characteristics are summarized in a study The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer’s | |Online Buying Behavior conducted by Li, Kuo and Russell (1999) on the following link http://jcmc. indiana. edu/vol5/issue2/hairong. tml#Introduction | | | |for four categories are as follows: | |Gender behaviour: Male are 76% occasi onal and frequent buyers, while Female are 69% | |Age range behaviour: 30 – 39 age group are 78% occasional and frequent buyers, 50 – 65 age group are 77%, over 65 age group are 76% | |Education background behaviour: Graduate Degree are 83% occasional and frequent buyers, College Graduate are 81%, and some graduate study are 78% | |Annual Income behaviour: more than 80 thousands are 77% occasional and frequent buyers, between 50 and 80 thousands are 76%, and between 30 and 50 | |thousands are 73% | [pic]